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Marketing

Essential Guide to the Future of Video Marketing

Online video marketing has been a major way to advertise products for years. Ever since more people started watching videos through sites like YouTube and directly on social media channels, it has become apparent that people like the creative self-expression that goes into making your own videos. That means that reaching customers through video was always going to be a logical next step. Below we’ll look at the future of video marketing, including trends, tips, and why video translation services are so important.

Online Video Marketing

The Importance of Video Translation

Companies are increasingly looking for ways to expand overseas. This is where video translation comes into play as an essential strategic move. As Ofer Tirosh, CEO of translation agency Tomedes, points out, “it has never been easier to expand overseas and reach different audiences from behind a computer screen, particularly given the growing dominance of e-commerce”.

Reaching customers through video is an increasingly popular tactic. From 2016 to 2019, the percentage of businesses using video as a marketing tool rose from 61% to 87%. Between the increasing trend of working with a global customer base and reaching that customer base through video, those marketing videos need to be translated with top-notch video translation services.

So, where does machine translation come in? Can Google translate videos? Technically, yes, Google Translate handles speech and even real-time video translation. However, a video translator app cannot translate to professional quality. In one study from 2019, Google Translate’s Spanish translations of patient education materials were only 60% accurate, including 4% with serious errors. That level of inaccuracy could prove disastrous for marketing materials. You could offend a culture with a mistranslation, misrepresent your product overseas leading to a lawsuit or make an e-commerce site impossible to use.

So, the question becomes: How can I translate a video? Simple – just find a video translation service that has experience handling marketing videos above and beyond what video translation software can do. You could find one in your area by searching a local term like translation company UK.

Top Trends Affecting Self-Expression in Video Marketing

When looking at how to handle video marketing, pays close attention to emerging trends. One of those trends is the fact that we’re highly mobile now. That means we’re watching video on laptops, tablets, and smartphones, often while on the go. You’ll need to make sure your videos play well on all of those devices. Mobile video marketing, Fwhere you view videos on the go through a smartphone, is widely predicted to become the norm.

Social media influencers and their form of creative self-expression are also major drivers of popular videos online. Many brands are capitalizing on that by partnering with these influencers to produce videos. For instance, a makeup brand might reach out to a popular beauty vlogger to review a product line that was just released. That way, brand awareness might reach a higher number of followers and the message will gain credibility in the audience’s eyes.

Then there’s Big Data. Big Data underpins how video marketing is conducted. Data-driven decision making will help marketers understand how to reach audiences through video. By analyzing chatbot data, social media responsiveness, and topics discussed online, will help marketers know how to produce videos that will appeal to their core demographics. Through data, marketers can look at what audiences online are talking about and thus what they are more likely to pay attention to.

There’s considerable debate about how long to make marketing videos. However, with the rise of TikTok’s brief form of self-expression, it’s clear that audiences online are very responsive to the short-form, 60-second video format. Twitter launched its 6-second video ads in 2019, and other platforms kept it short and snappy with their ads too.

How to Make Self-Expression Video Marketing Work

With all these trends, it can be confusing to know how to move forward with video marketing. However, some tried and true methods will keep your video marketing efforts more focused:

  • Keeping your target demographic in mind: Like any marketing effort, first and foremost is knowing who you are selling to. Look at who they are and where they hang out. To go back to the makeup brand example, many beauty enthusiasts hang out on Instagram because of the image-friendly format.
  • Keep a close eye on analytics and data: By knowing how different topics perform, you can better assess what your video should cover and how to reach your audience.
  • Always work from a script: Plan your message in script form to get it right before you bring in the actors and video editing crew. Also, if you need video translation, remember that translators often start translating from scripts rather than the finished item (though they can do that too).
  • Give a strong call-to-action: List a phone number to call, a link to follow, a store to visit or some other method where customers know what to do if interested.

By following these tips, you can create a solid video marketing campaign that will work well into the future.

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Marketing

Best marketing techniques

Small companies or startups have no cash, however, they need to do advertising. Rather than zeroing in on expensive marketing strategies, these new companies must focus on some inexpensive promoting techniques. The magnificence of growth hacking is that it draws in substitute strategies for development, techniques that cost less. However, none of the mentioned below marketing techniques are free. Anytime you include individuals, workers, there will be money and expenses involved. In any case, here’s the reason these techniques are so ground-breaking. They don’t need an immense marketing spending plan. All these require is some time, some perceptiveness, and the sort of engaged and driven viewpoint that savvy advertising requires. For the promotion of your business and a boost in sales, you might require newest weekly ads.

1. Facebook ads for targeting people

Best marketing techniques

One of the most impressive digital marketing techniques you can use to advertise pretty much anything these days is Facebook promotions. With Facebook, you can connect with an unmistakable crowd and you can do it without any problem. You can focus by interest, age, relationship status, geographic area, thus a whole lot more. However, the trick here isn’t just about to click-traffic. You need to zero in on transformations and re-targeting through pixels. On the off chance that you don’t have a clue how to introduce the Facebook Pixel on your site, at that point you totally should figure out how to do this as soon as possible. Regardless of whether you’re not running Facebook weekly ads, you can build your audience with a pixel. Pixels track each and every individual who goes to your site, and you can assemble a custom audience around them.

2. Social Media Based Public Relations

Social media marketing

More than 30% of the time is spent on social media. Advertising experts and public relations professionals are rotating their strategies from exclusively focusing on putting their stories in media sources’ distributions to focusing on directing people to their social media profiles as well. To effectively pitch your accounts to journalists and media sources these days, you have to represent the content that performs well on their social media profiles and their distribution. So before you pitch your story, make sure that it’s appropriate and intriguing to the news outlet’s social audience.

3. Cross-promote

One amazing strategy that a few organizations use is cross-promotion. Cross-promotion permits you to join forces with related organizations who can market your product and services, in return for your advertising their product and services. For instance, on the off chance that you are providing grocery services to individuals, you may collaborate with a delivery service and you both promote each other’s services. The delivery service is your cross-promoting partner. It’s a shared benefit and doesn’t need a lot of work by any means.

4. Get More User-Generated Content

Everybody knows that content marketing is successful for inbound marketing. In case you’re not careful, content marketing can be costly. The solution is user-generated content. It involves asking your current customers and clients to recount their own story and compose the content, and you’ll open the channels to huge loads of new and engaging content that your audience will appreciate. Your clients will make and sharing content for you.

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Marketing

4 Digital Marketing Strategies For Small Businesses

Digital marketing encompasses a broad range of digital, innovative solutions to deliver your message to your intended audience. These tactics involve the utilization of digital media, such as social media networks, digital display, and digital devices, in sales and marketing.

You can become a successful entrepreneur by knowing the best marketing strategies and how to implement them so you can attain your business goals. Below are some examples of digital marketing strategies that can help your business.

digital marketing strategies

1. SEO Marketing

Digital marketing, including SEO marketing, is an effective approach to growing your customer base. It uses the power of the online world to increase brand awareness and drive traffic to your website. Whether you have a startup online business or any type of small business, don’t miss the benefits of focusing on your SEO efforts. Digital marketing experts, such as Caffeine Marketing Cardiff, can help you in this regard.

Check out the following reasons why you should include SEO in your digital marketing:

  • Allows you to create valuable web content that can easily be seen by your visitors.
  • Maximizes your website creation efforts by ensuring that it reaches your target audience’s screens.
  • Helps you connect with more potential customers and convert them into actively engaged, paying customers.

2. Video Marketing

According to a 2016 report, 64 percent of digital marketers considered video marketing as a major aspect of business marketing strategy, and video traffic was projected to increase to 80 percent by 2019. Truly enough, when coronavirus was discovered in 2019, the demand for video marketing has been drastically increasing until now.

Regardless if you have a small budget to produce your own custom videos for your business or hire a third-party contractor, it’s smart to invest in video marketing. Videos can be uploaded on your website and shared on your social media networks, as well as used as your sales and marketing presentation.

best marketing strategies

3. Social Media Marketing

Social media marketing is a crucial aspect of any business, helping it thrive because of linkages, connections, and partnerships. Just imagine your business being referred to different businesses and customers because of effective digital marketing exposure. Aside from Facebook, you can utilize rising platforms, like Pinterest, as brand portals, which are also useful for sales and marketing strategies.

Also, LinkedIn is one of the most effective and reliable corporate social networks. It has become the best foundation for professional service businesses’ digital marketing efforts, as well as of business-to-business or B2B businesses. Unlike portfolio sites that favor creative portfolios in some degree, LinkedIn allows business owners from any industry to post company profile and work history. It’s the best place for employees and employers to meet, which is a great opportunity for any business.

4. Graphic Design For Content Marketing And Other Marketing Tools

Well-written content, coupled with a strong visual design, positively impacts how your customers interact with your business. Clearly communicated, functional, and professional design will bring more customers to your business. Also, it will help you create a reputable brand, leading to direct referral and brand loyalty.

A successful retail business has a strong visual language. It’s attained through graphic design, which is essential for businesses to thrive despite the tight competition. Graphic design is considered an indispensable tool that can accurately and beautifully communicate your message.

Hiring a professional graphic design team is a more cost-effective solution than implementing critical graphic design elements on your own.

Here are some graphic design strategies for digital marketing:

  • Digital graphics have display screens that you can use to change images, product videos, and your business logo. Send a strong message, but remember to avoid overwhelming people by having a lot of things going on in the screen.
  • Integrating QR codes with your printed graphics, like flyers and pamphlets, is a good idea. QR codes are barcode-style images that visitors can use and scan using their smartphones.
  • Avoid using a lot of photographs or static images around your booth. Spark the interest of interested buyers by placing the detailed pictures on your product catalog or flyers. It’s good to add specific measurements or dimensions on your flyers. Also, list the features and benefits to educate shoppers and promote smart shopping.
  • Limit using bright colors to avoid confusion and the “busy” feel.
  • Booth design graphics should have 40 percent of empty or blank space so as not to clutter your booth.

Conclusion

Small businesses can greatly benefit from digital marketing strategies, such as social media marketing and video marketing. Also, prioritizing your SEO can help your website rank because it can increase your brand awareness and audience reach. Aside from these digital marketing strategies, good graphic design can make your products and services stand out for your business to thrive and remain competitive.

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Marketing

What Digital Marketing Mistakes Can Kill Your Business?

Putting together a digital marketing campaign can be rather like painting a picture: everything seems fine when you’re actually doing it, but once you notice the errors, they stand out like a sore thumb. If you’ve had a few too many of these moments, you need to diligently cut out those blunders.

Marketing Mistakes
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5 Easy-to-Make, Hard-to-Forget Digital Marketing Mistakes

Naturally, though, if they really were “obvious” errors, you wouldn’t have made them in the first place. Here are good examples of marketing mistakes that can only seem blatant with the benefit of hindsight.

1. Not setting – and reassessing – your goals

What do you want to achieve with your company? You might have a vague idea, but you ought to set specific objectives – both for the short and long term. Furthermore, those goals need to be both realistic and measurable. Otherwise, frustration could too easily arise.

Once you’ve got specific goals in mind, you can, over time, see how near you are to realising them and whether, at any time, you should shift your strategy to prevent yourself veering off course.

2. Targeting too many people – or the wrong people

One especially good reason to narrow down your goals is that, otherwise, you could too often direct your marketing messages at people little-inclined to heed them. Digital growth strategist Gabriel Shaoolian insists in a Forbes article that you must get to know your audience’s “pain points”.

Certain other people in the marketing sphere might already know intimately what those are. These people include “influencers” whose followers could be in your target market.

3. Only courting those influencers with large followings

Influencers have already formed a strong bond with their followers, so it’s unsurprising that, when an influencer recommends a specific product to these people, they can be all ears. However, it isn’t necessarily the case that those influencers with the most followers should be your go-to options.

In an Inc. article, Skybell Video Doorbell founder Andrew Thomas urges you to prioritise seeking influencers with high levels of engagement instead. The influencer marketing agency Socially Powerful could help you to forge a partnership with influencers who align with your goals.

4. Not including or updating a blog on your site

If your website currently lacks a blog, it needs one. The marketing guru Neil Patel points out that businesses with blogs amass 97% more inbound links, which bodes well for online traffic.

With a blog, you can also foster a productive conversation with your potential customers. To this end, include a comments section where you can reply directly to users’ remarks.

5. Ignoring abandoned shopping baskets

If you run an eCommerce site, you could often find that shoppers place items in their basket but then… don’t proceed to the checkout. What’s putting them off? Perhaps the shipping fee is too high, or you don’t accept a wide enough range of payment methods.

Shoppers are also often deterred by eCommerce sites that want them to set up an account on the site. Therefore, give them the option of buying as a guest instead.

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Business Marketing

Brands Using Social Media the Right Way

Social media has rapidly developed from a way to share your thoughts and photos into a powerful platform that can be used to drive sales. Many companies still struggle to dominate on social media – often when they don’t come up with unique creative ideas or fail to learn from other brands’ mistakes. You can excel in branding on social media with the help of a creative brand agency such as Creative Spark. Let’s take a look at some brands who are using social media in an innovative way.

Brands on Social Media
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Nike

As one of the biggest brands in the world, it is no surprise that Nike’s marketing team know exactly how to use social media to their advantage. With almost 100 million followers on Instagram, Nike is the third most popular brand account – providing them with a platform to engage audiences worldwide.

But what makes this brand so popular on social media? In an extremely competitive industry, Nike is aware that consumers are overloaded with brand promotion and information. Therefore, Nike uses social media to sell their products without actually directly selling them. Rather than overloading their images with product tags, they use emotional triggers to provoke feelings that influence the customers’ decision making.

Nike provokes emotional responses from the users by using emotional triggers such as pictures of Paralympians and motivational quotes. These allow followers to gain self-belief and they will come back to the brand again due to the emotional connection created between brand and customer.

What you can take from Nike’s use of social media:

  • Instead of selling products to encourage audiences to choose your brand, sell dreams.
  • Be aware of what motivates your customers and create content based on this.
  • Use a combination of text and visual content to provoke an emotional response.
  • Include your products on social media but do not focus on them too much.

ASOS

As one of the world’s leading online fashion retailers, ASOS has perfected the art of marketing on social media.

Creating a marketing campaign that revolves around diversity isn’t a new idea. However, the fact that ASOS has an inclusive attitude in its marketing has resulted in the brand gaining heaps of praise from audiences.

In a time of acceptance and diversity, it is essential to find ways to be approachable by different sectors of the market. Because of this, ASOS uses social media to share images of people of all sexualities, backgrounds, genders, shapes and sizes. Not only does this include any potential customers, but audiences gain an understanding of whether certain clothes would fit them.

What you can take from ASOS’ use of social media:

  • Break stereotypes to appeal to a wider audience.
  • Make sure you do thorough market research on social media in order to understand your intended audience.
  • Send invitations to your fans asking them to become brand ambassadors.
  • Know what makes your customers tick and let them believe in themselves.

Starbucks

One of the largest coffee chains across the world, Starbucks is absolutely excelling on Instagram. With its average likes per post topping 170,000 and an abundance of comments, Starbucks has a higher than average engagement rate.

Despite Starbucks making colourful and creative Instagram posts, it also shares user-generated content. In 2014, the brand ran a #WhiteCupContest in which consumers encouraged to draw on their coffee cups and share a photo of it on social media. The winner would receive their design printed on a rare Starbucks reusable coffee cup. As a result of the competition, more than 4,000 people entered in a mere three weeks.

Because Starbucks posts its followers’ content, audiences are provided with an opportunity to be featured on their account; generating hype around their brand and driving engagement. After all, who wouldn’t want to be featured on an account with over 18 million followers? The use of user-generated content allows Starbucks to connect with consumers and create a bond without having to spend loads of money.

What you can take from Starbucks’ use of social media:

  • Allow your fans to be brand advocates and spread the hype around your products on social media.
  • Collaborate with influencers to get the ball rolling with user-generated content.
  • Provoke audiences to create user-generated content by running competitions and giving awards.

Reebok

Out of so many brands striking on social media effectively. Reebok is the one which produces shoes, sportswear and other athletic apparel. Through using various social media platforms, Reebok has, over the years, developed its own strong digital marketing strategy.

Regarding the use of different platforms of social media, Reebok has made its Instagram full of colourful fitness photography. The brand also presents the appealing photos of its latest sports shoes on its Facebook page. Not only are there these two social media platforms supporting Reebok. However, YouTube and LinkedIn are also not far behind in this context.

The company has a very influential social media marketing strategy implemented on a regular basis. Not only does the brand share content on a regular basis and post-LinkedIn status updates but it also links to posts from its blog. These posts include interviews with world-class athletes, fitness tips, valuable techniques from the athletics point of view and many more things worth appreciating. Special care is given to the targeted audience and the brand always focuses on creating content their audience wants to read.

It observed very closely that 40% of LinkedIn users usually log in on a daily basis and search for the ever-new content. Since Reebok is quite habitual of posting only the real value content. It made up its mark as an expert in the industry and a lot of potential customers are always being driven its way.

The way Reebok uses LinkedIn includes crafting a strong headline and including a lot of images. Usually, the strong headline develops itself into a powerful statement that appeals to the readers appreciably. Moreover, content written in bullet points is created. So, that it may remain “skimmable” as well and does not bother the readers too much.

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Marketing

Leveraging Multi-Channel Retail For Online Success!

Online retailers are facing more and more competition and being able to adapt is vital to achieving success and a better bottom line! One of the easiest ways in which you can get your business to be visible across more platforms is multi-channel retail.

What Is Multi-Channel Retail And How Does It Work?

Multi-channel retailing is the practice of selling your goods and services on more than one digital medium, such as your website, social media and other online trading platforms. The idea behind multi-channel retailing is that it allows users to notice your brand and products much easier. Research has shown that more and more people prefer to purchase products directly from their social media platform news feed instead of browsing to a particular website to find what they are looking for.

online retail business
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In order to respond to this trend, most e-commerce platforms have introduced built-in multi-channel retailing to their products. Using a mainstream e-commerce platform to manage multiple retail channels is much easier than trying to update all your selling points manually and it reduces the risk of errors or oversights between platforms. Adding multi-channel retail functionality to your business may sound like a daunting challenge but in reality, it can be achieved with very little effort. Most e-commerce platforms are designed to seamlessly integrate with traditional websites as well as other services like Facebook, Twitter, and Instagram.

The Benefits Of Using A Multi-Channel Retail Enabled E-Commerce Platform

A multi-channel retail enabled e-commerce platform can make it much easier for you to manage your products and services because it relays all the information from various sales channels to one central admin back-end. The back-end can be used to perform critical management functions such as adding new stock, managing payments, changing prices and arranging deliveries.

Although it is possible to manually manage all the different sales channels in question, it would certainly be much easier to do so via a dedicated management platform. E-commerce platforms also add an additional layer of security to your online sales activities and provide your customers with peace of mind, which can lead to more sales and profit.

The biggest advantage of using multi-channel retail is the fact that your brand and products are more visible, this is an especially important advantage where impulse buyers are concerned. Many consumers may not be actively looking for the product that you are offering but would consider buying it if it popped up in their newsfeed.

Why You Should Add Multi-Channel Retail Now

Online businesses operate in a cut-throat world which moves fast and if you do not keep up with the latest trends and developments it may prove impossible to catch up at a later stage. Research studies have shown that customers are starting their search for products from their browsers and not being visible in as many places as possible online may give your competition the edge it needs to outwit you and close the sale.