‘Get paid to drive’ and ‘free car’ promotions exist even though they are not as plentiful as they once were. The key lies in knowing where to look and having what it takes to be an ideal advertising driver.
How does it work?
The basic premise of this concept is that a company seeks regular individuals to go on about their lives with a big ad plastered on their cars. The advertisements are usually vinyl decals known as auto wraps. They usually seem painted on but are not and cover a large part of the car’s exterior. The owner of the car is usually compensated on a monthly basis for letting the company rent his car space. In the past, this concept involved free cars, where a person was given a new pre-wrapped car. In this case, drivers were not given any compensation.
What do companies get out of this kind of deal? Because the wraps tend to be very bright and eye-catching, they grab people’s attention quickly, giving the company exposure. This form of advertising has a captive audience, meaning that if you are stuck in traffic, you cannot help but look at it. Such companies usually choose drivers who live in areas with high traffic. They also have to choose ideal drivers; for instance, electronic companies may look for drivers who live near college campuses. Such vehicles come equipped with GPS trackers to ensure that the drivers spend enough time in the right places.
“Paid to drive” Primetime
These programs were very popular 5 years ago because gas was cheaper. However, after the prices of fuel went up, people stopped spending a lot of time in their cars. This was around the time online ads became all the rage. Many ‘paid to drive’ websites have since disappeared, which is not surprising.
You can still find some opportunities out there if you know where to look. You can choose to fit your car with car wrap advertising. In many of the sites, it does not cost the driver anything to sign up to the website. You should avoid those that ask for a signup fee because they are scams. To add to the confusion, many of these sites have the same names, often with a variation of the words “car” and “free”. This means that you should be careful when signing up and watch out for sites that mention membership costs and fees.
Companies often put a lot of effort into hiring the right brand of influencers who fit their target audience. In order to sign up for most of these opportunities, you should meet the following criteria:
- Be at least 18 years old. However, some companies will require you to be at least 21 years old.
- Have a valid driver’s license with a clean driving record for the past 24 months.
- To be paid, you must travel a minimum number of miles. The miles, of course, vary from one company to the next. After signing up, you must be willing to travel because you will be in a contractual obligation.
- You should agree to have your car fitted with GPS.
You need to be careful when looking for extra income through “paid to drive” opportunities. If a company is asking you to pay up front, tread carefully. You should also not give your financial information to a company with which you have no contract. Legit car wrapping companies usually have positive feedback from drivers. This means that you should pay attention to reviews.