We are a web design agency in New Jersey that works with hundreds of clients a year. Small companies come to our office every day wanting to “have a better site that will rank on Google,” but do not necessarily know what is involved with getting to page 1 for the terms that they want to rank for. Fortunately, there are a lot of easy, inexpensive ways that these businesses can start moving towards page 1.
1. Claim Your Google My Business Profile
Google My Business is the business listings system that Google owns. When someone searches for a company’s name and that large box pops up in the upper-right part of the screen, Google My Business is the platform that allows business owners to control it. You can add photos, hours of operation, phone numbers, and a number of other features. It costs nothing, a large amount of small businesses don’t even know that it exists, and it will give you some control over what people find when they Google your business. Claim it by going to business.google.com.
2. Claim Your Profile On Local, High-Quality Directories
Even if you don’t think that having a Yelp page, a Manta listing, or a page on the Yellow Pages will generate any business — and there is a chance that it won’t—these sites can still serve as a signal to Google that you are indeed a real business located at the address where you claim you are located. Grab these listings, but do not indiscriminately sign up for 500 directories; pointing links back to your website from lots of low-quality sites can actually do more harm than good, so stick with the ones that seem reputable.
3. Get a Responsive Website
Seriously guys, it’s 2017. There are countless nice templates out there that can help you get a site up in a few hours. On top of that, there is almost certainly a local web design company that can get a responsive website up for you for $750-$2000. The whole “have a website and a separate mobile site” is not the best thing for your site’s search rank and it can be a pain to maintain. Having to manually make changes to two different sites every time you need to make a change can literally double the amount of work that you need to do. Just get a responsive website and be done.
4. Do Some Social Media Advertising
It can cost anywhere from $20-$50 to get a TV ad in front of 1,000 people. Facebook costs about $10 to do the same thing. When you take into consideration the fact that people now spend way more time on their cell phones than they do watching television, it screams “opportunity.” People are on social media and you should be advertising where the people can be reached.
Facebook has designed a system to let just about anyone run ads on it. Even if you never get past the “boosted post,” you’ll still be able to reach exactly the kinds of people that you want to reach.