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Perrys is a UK automobile retailer with more than thirty nine locations across the country. The company began in 1908 and has had an enormous impact on the automobile industry in the UK since. Perrys offers consumers new and used cars, environmentally friendly cars, vans and financing choices for customers. Over 100 years in the automobile retail industry and award winning work.


Perrys was started in 1908 by Harold Perry and began as an automobile accessories company. Four short years later, Perrys became the Ford dealer in London, appointed by Henry Ford. Through the work of Sir Percival Perry, the Ford dealership was the first of its kind in the UK.  Over the hundred years that Perrys has been in business, the company acquired more dealerships to add to their growing fleet of franchises that offered more brands of automobiles to customers. In 100 years in business, Perrys was able to add Peugeot, Vauxhall, Citroen, Alfa Romeo, Fiat, Land Rover, Jaguar, Hyundai, Seat, Kia, Mazda, Chevrolet and Honda Motorcycles to their impressive list of franchises.

There are 1400 people employed by Perrys across the country in the thirty nine separate franchises.


Perrys stands apart from other automobile retailers in the UK in their ability to recognize the value of the Internet. In the early days of the World Wide Web, many automobile retailers worried that the Internet would destroy car sales in traditional brick and mortar dealerships. The common belief was that many consumers would simply purchase their vehicles online. Perrys took a different attitude toward cyberspace and recognized it as a powerful tool to boost sales in the brick and motor locations. They rightly gambled that consumers would still want to see a vehicle before their purchase. They invested in their Internet presence and cashed in while other dealerships were still struggling to catch up.


Over the years Perrys has won some prestigious awards in the automobile industry including the Car Retailer of the Year eight times, the Motability Jubilee award for customer service and an award for their car dealer training facility.


Perrys offers car service at their dealership locations. Customers can book their car service online and set up a time and location for their service when it is convenient.  They also offer finance service for customers when purchasing a new vehicle. There are financing plans available for all customer situations from the car dealer including financing plans for customers with poor credit histories.

About the author


I’m a automotive journalist who's driven new cars on highways, back roads and racetracks all over the world.

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