Blogging is great for business, whether you’re new to the game or are an established icon of commerce. But there’s a catch: a blog is nothing but a bunch of meaningless words if no one is reading it. A blog that no one reads makes no noise in cyberspace when it falls.
So, you want your own blog…
The first step to having a fantastic business blog is to get one created. That doesn’t take long if you follow instructions readily available online. You can have your blog up and running in short order. But simply placing it online with an “open for business” sign won’t attract any readers – or potential customers.
Your blog needs promotion.
Get your brand out there
Blogs are the voices of the multitudes crying in the cyber-wilderness, accomplishing nothing if no one is listening. In order for others to hear what you have to say, they have to read the words you put forward on your blog. To do that, you’ve got to have the traffic hitting your blog URL.
Promotion is what’s needed, and here are five of the best, easiest ways to promote your blog:
- Be an active presence on other blogs. Visit other blogs and leave positive, constructive comments. Mention your blog by name but don’t link to it (that’s called spam.) Your blog will grow in brand recognition, will build a wider audience and garner the attention of search engines.
- Embrace the tweet. Make it a point to share your content out on Twitter and on Facebook. Then be sure to tweet out follow-ups over the next week. Throw in an image now and then to keep things interesting. Build a presence on other social media platforms, too.
- Join a blog network. Don’t make the mistake of underestimating the power of these networks of people who join forces to help each other promote their own blogs.
- Make use of WordPress plugins. WordPress is by far the favorite blogging platform. It offers a multitude of free plugins to help you promote your blog. Check them out and grab the ones that snag your attention.
- Add a widget on the side. Most of the major news sites have a section at the end of each story that features similar articles. The click-thru rates here tend to be high. Add a widget in that points to similar content on your website. The goal here is to keep visitors on your website as long as possible.
Keep it fresh
The amount of traffic to your blog won’t last if you don’t keep your content fresh. Decide who your audience is and then target that group. If you’re using WordPress, there are a plethora of ideas out there about how to keep generating traffic.
Regardless of the platform you’re using, you’re going to want your blog to be the best that it can possibly be. That’s actually easier than it sounds and there are a lot of ways to accomplish your blogging goals, most of which have little to no cost attached.
Set your mind to it and get it done. Let the blogging begin!