The search engine algorithm is constantly evolving and you need to know the new technologies and techniques to change your optimization strategy accordingly.
Here are the top 5 SEO trends you need to know about in 2018. If you want to learn more about content marketing do visit Click Consult for a quick advice.
Structured Data adoption is on the Rise:
To provide information quickly for search queries in the form of rich snippets, Google is using more and more structured data. With the use of structured data the search engine can create meaningful meta descriptions from existing content that means you should make your meta descriptions stand out. Structured data is used by Google to make rich snippets in ways such as; rating stars, food calories, opening and closing times, event details etc. So be sure to make your content accordingly.
The Era of Voice Search:
In the olden days it may have seemed like a farfetched dream, but it’s a hard fact these days that 1 out of 5 searches are from voice queries (that means around 20 percent) and the numbers will increase with the days, as claimed by Google CEO Sundar Pichai. The world is moving forward to the era of voice queries, with the introduction of Google Home and Pixel devices and other devices like Samsung Bixby and Amazon Echo. I am a proud owner of a Pixel device and this news comes as no surprise to me because I, myself use the Google assistant for day to day questions and searches. Furthermore, Google Assistant is now available for almost all Android devices and this will mark the increase of the voice search query percentage.
This is the time to opt for optimizing your SEO strategy for voice search. An easy way to do this is by focusing more on long tail keywords and syntax commonly used, and by writing well informative and broken-down content so it may answer more search queries at a time.
AMP is the way to go!
The world is on the go now and almost 60 percent of the web searches now come from mobile phones and tablets. Even if you create a new website these days mobile optimization is now a standard and Google uses AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) to make your mobile pages even faster. It is observed that AMP pages are already an integral part of the Google SERPs and the trend will grow in 2018.
People want information and they want it now. Google is working hard to make web results quicker and more informative in the form of featured snippets. Even, when you make a voice query with the Google Assistant it brings back these featured snippets. Featured snippets are robbing the top 10% of traffic from top positions with the adoption of structured data. To fight these, a new trend has arisen in the form of Q&A content which is optimized to provide short answers to long search queries. Furthermore, it is advised to structure your content in an easy-to-read manner so it is easier for Google to pull relevant information for featured snippets.
Image Search is Gaining Potential:
With faster internet connections and friendly social media platforms, the users now demand more visual online interactions. Image search has been significantly improved by Google. As in 2018, your content should be a comprehensive interplay between text, images and videos. With apps like Google lens available for now all android phones, the competition is more than ever as the users don’t have to even leave their gallery for a web search.
Do read this advanced guide for SEO tips on Click Consult.