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Marketing

4 Ways You Can Improve Your Business’ Online Presence Now

We are a web design agency in New Jersey that works with hundreds of clients a year. Small companies come to our office every day wanting to “have a better site that will rank on Google,” but do not necessarily know what is involved with getting to page 1 for the terms that they want to rank for. Fortunately, there are a lot of easy, inexpensive ways that these businesses can start moving towards page 1.

Improve Your Business
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1. Claim Your Google My Business Profile

Google My Business is the business listings system that Google owns. When someone searches for a company’s name and that large box pops up in the upper-right part of the screen, Google My Business is the platform that allows business owners to control it.  You can add photos, hours of operation, phone numbers, and a number of other features.  It costs nothing, a large amount of small businesses don’t even know that it exists, and it will give you some control over what people find when they Google your business. Claim it by going to business.google.com.

2. Claim Your Profile On Local, High-Quality Directories

Even if you don’t think that having a Yelp page, a Manta listing, or a page on the Yellow Pages will generate any business — and there is a chance that it won’t—these sites can still serve as a signal to Google that you are indeed a real business located at the address where you claim you are located. Grab these listings, but do not indiscriminately sign up for 500 directories; pointing links back to your website from lots of low-quality sites can actually do more harm than good, so stick with the ones that seem reputable.

3. Get a Responsive Website

Seriously guys, it’s 2017. There are countless nice templates out there that can help you get a site up in a few hours.  On top of that, there is almost certainly a local web design company that can get a responsive website up for you for $750-$2000. The whole “have a website and a separate mobile site” is not the best thing for your site’s search rank and it can be a pain to maintain. Having to manually make changes to two different sites every time you need to make a change can literally double the amount of work that you need to do. Just get a responsive website and be done.

4.  Do Some Social Media Advertising

It can cost anywhere from $20-$50 to get a TV ad in front of 1,000 people. Facebook costs about $10 to do the same thing. When you take into consideration the fact that people now spend way more time on their cell phones than they do watching television, it screams “opportunity.”  People are on social media and you should be advertising where the people can be reached.

Facebook has designed a system to let just about anyone run ads on it. Even if you never get past the “boosted post,” you’ll still be able to reach exactly the kinds of people that you want to reach.

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Marketing

How to Write a Marketing Research Project?

Marketing Research Project

So, you’re launching a new product in the market, but don’t know how the consumers are going to respond. Some gifted individuals might have psychic abilities to read precisely what the consumer is thinking. For everyone else, there’s a need to write a marketing research project to unveil deeper truths.

A marketing research project is divided into several sections. The purpose is to understand whether your proposed solution will be accepted by the public or not, in the measure that you are hoping for. It is an expensive marketing investment that acts as a supporting function for all other activities.

Seasoned marketing professionals understand the need to write a marketing research project to protect themselves (and their companies) against major risks. Such projects do not only explore if a certain solution is appropriate, but also the ways to market it to different set of audiences.

Marketing Research Project
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Without further ado, let’s take a plunge and see what goes into writing a marketing research project.

1- Planning for Research:

When it is as expensive as a market research study, you need to plan it well. Planning for research entails the following.

  • Identifying a Problem:

You need to identify your pain point as precisely as possible – the problem that encouraged you to conduct a research. It may be a failing or less-than-optimal marketing campaign, the launch of a new product, or simply gaining consumer insights about their most pressing problems, but never all three at the same time. In conventional research studies, this would be put down as the “problem statement” which has to be as simple as possible. This is the focal point, around which, you’ll write a marketing research project.

Your research objectives and goals will be based on your problem statement. What do you intend to achieve from this research? This is the part that dictates the direction of your efforts.

  • Suggesting a Possible Solution (Hypothesis):

Once you’ve identified the problem, you can go on to propose your solution for it. You’ll have to define the 4Ps – product, price, placement and promotion. Of course, it’ll be experimental, but you need to have something in mind that you’ll be testing. Propose it as a solution and state your expectations as hypothesis. State what you think might be the response of your audience. Be ready to be surprised after the research though.

If you’re trying to gain consumer insights, hypothesis may be a little different, prioritizing problems faced by people. For research about a marketing campaign, you’ll be suggesting reasons why it is not being successful. Hypotheses are based on the solution of your problem statement.

  • Collecting Existing Information on the Topic:

If you’re lucky, there will be some prior research available on the subject, AKA secondary data. This comes in very handy for exploratory research. In most cases, when you write a marketing research project, you build up on previous studies to reach a conclusive end.

Not only this, you need to factor in the information of your target audience and your company – for instance, the company’s USP, the competitive advantage it has, the longstanding legacy and consumer loyalty, the most popular demographic segment, the brand awareness levels etc. This is where you build your case by piecing information from all sources.

2- Collecting Data:

  • Testing the Acceptance of Your Solution:

To write a marketing research project, you need to include customer opinion as well. These may be collected in the form of focus groups (as is more common in marketing studies), questionnaires, surveys, interviews and others, AKA primary data. While focus groups are conducted in person, questionnaires and surveys can be conducted even on social media channels. This is the most labor-intensive and time-consuming part of the research. You need to prepare the questions you are going to ask and the profile of your prospective responders. Most research agencies will utilize multiple ways of collecting information to ensure high validity.

If you’re analyzing marketing campaigns, you’ll have to conjure marketing collateral before you’re able to question your audiences. For research pertaining to a new product, it is better to have a prototype. Ideally, you don’t just propose solutions; you put the participants in a position where they can experience the change you’re hoping to bring and respond to your questions accordingly.

3- Analysis and Implementation:

  • Analytical Outcomes:

The information you’ve collected may be analyzed as numbers (quantitative) or as unique responses (qualitative). Questionnaires and surveys, for the most part, are used to gauge popular opinion. With structured questions and answers, they can be fed directly into the statistical software of your choice to understand the voice of the majority.

Focus groups and interviews are a little more difficult to generalize. Each response is treated individually. Unless there is a trend in the answers, you’ll need to state and analyze everything that the participants said.

  • Implementation

Once you’ve analyzed the data you’ve collected and achieved the objectives of your research, the last bit is about implementation. After you write a marketing research project, you are wiser about what your customers are looking for. You are in a position to meet their demands. You need to have a clear set of actionable recommendations for your team.

Profitability is just around the corner! Also we can recommend you to try SmartWritingService – research paper writing service if you will need a customized research paper in Marketing. Your project will be written by professional academic writers.

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Finance Marketing

Stand Out From The Crowd In Your Crowdfunding Campaign

Crowdfunding Campaign

Crowdfunding is an excellent way to raise capital. Whether it be a business venture, product, or important cause, setting up a campaign the right way is essential. When is comes to crowdfunding, though, the “why” is always a great place to start. Having a story will help people to understand why you are doing what you are doing. There are many other things to consider when trying to create a successful crowdfunding campaign.

Crowdfunding Campaign
Image by lulupinney

Keeping Things On The Right Track:

  • Staying Organized With Your Budget

Running a business is hard work and you should think of your crowdfunding campaign as one of the major players of your marketing. With advancements in this industry, people have to create organized budgets to stand out from the crowd. You should create a budget spreadsheet to understand your marketing techniques and what you can afford. This can allow you to do the necessary research it takes for finding good prices. The expenses can start to rise as you have to think of both online and offline marketing strategies. You should separate the two categories, so you don’t overwhelm yourself. Many people don’t understand that it takes hard work and dedication to start a successful crowdfunding campaign.

successful crowdfunding campaign
Image by lulupinney

Some other costs to consider may be

  1. Websites
  2. Invitations
  3. Dinner parties
  4. Offline advertising
  5. Software

If you work hard enough and market your campaign correctly while having a great idea, you can possibly grow. At this point, it is going to take help because you may not be able to do it all on your own. Professional help can take some of the stress off of you.

Crowdfunding Specialists For Hire
Image by Kennisland

You may have to hire…

  1. Technical developers
  2. Graphic designers
  3. Assistant and or organizers

It is good to expand, and if you are having these issues, it means your campaign is growing. So, you need the extra hands.

Your actual project will need attention also

  1. Licenses, permits(if your product requires these or not)
  2. Cost of materials
  3. Utility expenses

You may also find yourself needing to consider the options of getting a facility for your product or a building to have employees.

creative fundraising ideas
Image by neetalparekh

The Secret Sauce:

Many people think that there is some big secret to creating a successful campaign, when really it is very simple; hard work. The right amount of research and understanding can help you to correctly get your crowdfunding campaign together. Another imperative thing to consider is that you have to work hard on the right techniques. Your time is valuable and shouldn’t be wasted on the wrong tactics. There are many examples of successful crowdfunding approaches. To expand your brand and you as a person, create rewards that the audience can get. This along with other creative fundraising ideas can help you go far. Get the support of friends and family. Getting supporters is one of the first things you should do. They can be a great help with a free marketing approach; word-of-mouth. So, there’s no secret sauce to getting a successful crowdfunding campaign. It just takes the will and the “why”. Get started, and get working.

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Marketing

Precision Gets Set To Move As London Business Expands

Precision Printing is moving its London operations to larger premises to make room for a new print and packing service as well as the installation of a second new HP Indigo 12000 in 2017.

Precision moved into its current East London premises at Thames Road, Barking in 2005 and has since doubled the site from its original 1,670sqm footprint to 3,300sqm and pushed turnover from £5m to a predicted £22m in 2016.

Now the business has put Thames Road on the market for £4.25m and according to chief executive Gary Peeling “if everything aligns” will be moving around three miles down the road in January 2017.

Precision Printing

“We don’t have an urgent requirement to move, but quite clearly we are going to need to move in the next year to two years so we are taking this opportunity,” he said.

“We’ve grown very quickly and very significantly within this space and that is likely to continue. We’ve swallowed up 1,860sqm in 10 years and we need the space to grow going forward,” Peeling explained.

“We have to have the right facility in the right location and there are a number available that have just come up, probably before we need them, but we don’t know if they will be available in two years when we would definitely need them.”

Peeling said if the current plan went ahead smoothly the business would begin a staged transfer to a new 5,110sqm leasehold facility in January, after peak business season, and complete in March 2017.

The move has been planned to accommodate a new packing and mailing service to be offered by the company using it’s CMC Cartonwrap 500 that it bought in October 2015. The £400,000 device, which Precision uses to pack its photo books and calendars, can pack up to 1000 boxes per hour from small single books up to A4 cartons.

“The working title for the new service is Robo-Pack,” said Peeling. “The machine can wrap and mail 3D items, print or samples with personalised outer in corrugated printed boxes. We want to extend this as a service to other printers to distribute their print products and to brands to distribute their small samples, for example. We have the capability now, but we need the space to receive the inventory, pack it and send it out.”

Peeling said he expected the new service to add £1m-£2m to the group’s turnover in 2017. Meanwhile, Precision is currently three weeks into the Beta testing of its Indigo 12000, which it signed for at Drupa and Peeling revealed that another 12000, signed for at the same time as part of a “double press deal”, would be delivered in June 2017.

“Indigo is critical to the success of our business and we are always keen to stay at the forefront of it. The 12000 represents a significant step forward,” he said.

The 12000 in Beta testing replaces a four-year-old 10000, while it is remaining 10000, installed in 2015, will be upgraded to a 12000 once Beta testing on the new device is complete, Peeling said. In total, the business will own three HP Indigo 12000s by next June.

Earlier this year 160-staff Precision Group, which also has operations in Sunderland, invested in two LED-UV RMGT (Ryobi) SRA1-format presses for its London site. Peeling said they were partly selected for their compact design, a feature he said remained very important for the business going forward.

“Space is expensive in London so we need to make sure we leave room to grow. We are determined to keep our London location because that’s part of our USP,” he said.

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Marketing Tech

Why Businesses Should Implement Cloud Technology (Infographic)

Cloud technology is the future of computing as it provides numerous development opportunities for businesses to grow rapidly. A leading IT firm, TSG has designed an amazing infographic which shows the benefits of moving to cloud technology and why it is important for the success of any business.

The infographic highlights businesses that use cloud technology are 5 times less likely to experience downtime. The length of the downtime is 28 times shorter than those who do not use the cloud.

Moreover, cloud technology tends to cut down business costs and also provides the ability to easily scale up or down.

According to the infographic, 45% of the companies that have implemented private cloud solution have seen a reduction in the time required to deploy applications. Furthermore, cloud solutions are flexible as tools are easily accessible from anywhere. They are more secure and offer automatic software updates.

For business agility, you must be able to adapt to the latest cloud technologies for continued growth, otherwise, you will be left behind

 cloud-technology

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Business Marketing

Critical Steps To Growing Your Business Online

Growing Your Business Online

Many entrepreneurs find that they can quickly grow a business by focusing their efforts online. Marketing online can generate huge customer interest without incurring the high costs of traditional advertising. If you market online, however, you need to also address digital security needs. Use these tips to grow your business online.

Growing Your Business Online

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1) Identify a customer problem:

A successful product or service must solve a problem for the customer. If the customer believes that they urgently need a solution, they are more likely to buy your product.

Say, for example, that you create a backpack with a reinforced pocket for a mobile phone. The pocket prevents the phone from being damaged if the backpack is dropped or if the backpack gets wet. Many of your customers have expressed a need for this product. You’ve created a solution that customers want.

2) Security for your online business:

As you gear up to market and sell your product online, consider digital security. If you use e-commerce, you’ll need to protect customer records. Entrepreneurs also need to secure data on mobile devices and desktop computers.

Trend Micro explains the need for virtualization security. This refers to the need to protect data on multiple devices that communicate using cloud computing. You’ll find that it’s more cost effective to operate using the cloud to store data. As your business moves to cloud computing, you can find a firm to secure all of that data.

3) Online publishing:

Most of your online marketing efforts are designed to drive traffic to your website. To convert viewers into customers, you need an attractive website that engages the reader. You want the prospect to browse your site, learn about your products and eventually make a purchase. Your website needs to look great and allow for easy navigation.

You can find online publishing software to create a professional site for your business. WordPress provides hundreds of templates you can use for your business. You can create your website without the need for any programming knowledge.

4) Create interesting content:

Google has recently increased the importance of effective content for search rankings. If your site provides useful content to your readers, you’ll get a higher ranking in a Google search.

Once you create your website, start adding blogs and articles that engage your prospects. If you’re the backpack manufacturer, you may post content on hiking, biking and other outdoor sports. The idea is to motivate your viewers to keep coming back to your site for great information that helps them solve problems.

You can embed links to your products and services in your content. You can also give readers the option of becoming a subscriber. If the prospect is willing to provide their email address, they can get additional content that isn’t on your site.

5) Converting prospects into customers:

LeadPages offers some attractive tools to get people to subscribe through your site. You can try different types of opt-in buttons, for example. An opt-in button lets a prospect click on the button and sign up for an e-newsletter. This company also offers customized landing pages. When a viewer clicks on a button on your site, they’re sent to a specific page that explains your product or service.

Your online marketing goal is to convert prospects into customers. When a prospect decides to buy, make it easy for them. Your website should make it easy to navigate to a page where they can buy your product. Use e-commerce so customers can make a purchase on a secured web page. Make it easy for a customer to get a receipt by email.

An entrepreneur can use online marketing to quickly build a business and minimize costs. Use these tips to market online with proper digital security.