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Marketing

Ways Your Company Can Benefit From Digital Growth

The digital world plays such a massive role in the corporate world. And it’s important that you understand how much of an impact this will have on your company. Here are a few of the important ways your business will benefit from digital growth.

Mobile Technology

mobile technology

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We all know how important it is to use mobile technology these days. It allows you to run your business and use marketing techniques while you’re on the move. These days there is very true little time to do anything anymore. And mobile technology gives us the opportunity to multitask and get things done on the commute to work. In the future we may reach a stage where none of us has offices or computers; we will just use mobile technology.

Digital Marketing

Digital Marketing

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You need to figure out just how much of an impact digital marketing can have. You need to promote your brand as much as you can. And the best way of doing this is using the digital growth of online marketing. The idea of marketing, presenting and advertising your brand is to make yourself stand out, and there are endless opportunities to do this online. So, this is one of the best ways you can use the digital landscape to make your business better. However, you may soon find yourself dealing with a wide variety of tools and a lot of data to produce all of your marketing materials, so keeping everything organized with digital asset management DAM integrations can make things much easier.

Heightened Communication

One of the best things about the digital era is that it has led to heightened communication. You can now get in touch with your employees and clients through all sorts of different means. This is important because it helps you keep in touch with the people that matter. This improves productivity and satisfaction and helps you grow your brand as much as possible. Communication is the essence of great business, so it’s important to make sure you get it right.

Security

cyber security

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It’s important to consider how much security is an issue with business these days. The drawback to the digital age means your company is potentially more vulnerable. That’s why you have to take measures to make sure you secure the company where possible. Using passwords is a great place to start, and you need to make sure you have a secure server. Try to bring in a cybersecurity team to help make the business even more secure.

Data Storage

You need to consider how much storage has changed since businesses went digital. Gone is the need for filing cabinets and huge desks. Everything is online now, so things are much more streamlined. There are plenty of data storage facilities you can make use of to help you. Programs like Dropbox are ideal for storing data and information on a digital platform. It’s a secure way to hold a lot of data, and you can access it anywhere at any time.

The business has been affected so much by the development of digital technology. It’s gotten to the stage now where businesses cannot function without making use of the digital world. In fact, the more you embrace it, the better it will become. Digital growth has made it much easier to run businesses in an effective and efficient way.

Categories
Marketing

4 Digital Marketing Techniques for Businesses to Pursue in 2016

Every brand needs a proper promotional strategy to stay on top of the growing online competition. Marketing in 21st century has become easier thanks to one-click accessibility to social and technology platforms. These are excellent means to communicate with customers and know their liking and disliking. Companies employ digital marketing strategies to engage clients by creating buzz through podcasts, leading them to conversations and setting up their expectations. In fact, successful digital marketing techniques are implemented the other way around, offering customers a great opportunity to lead upfront. Here are 4 effective digital marketing trends to implement in 2016:

1. Online Video Consumption

2016 will be the year of online video consumption. With young people spending majority of time on the internet, traditional marketing through television channels has dropped by nearly 8 hours per week. Reportedly, 64% of digital marketers expect videos to control the major part of a marketing strategy, with video traffic increasing to a significant 80% of the entire consumer internet traffic by 2019.

Whether you dedicate a small budget to produce a custom video on your own for your business or use a 3rd party contractor, you must include video marketing in your overall marketing tactic. Test all the different available channels and formats such as Instagram, YouTube, Facebook and Snapchat to identify the best return on your ad.

2. Measure Attribute Modeling

Attribution modeling isn’t new around here; however, this year it would become one of the primary digital marketing models. The approach is about keeping a track of touch points during the customer conversion process. Tools such as Adometry and Converto are accessible to marketers to calculate attribution based on business budget and size. Start with basic attribution modeling through Google Analytics and understand the role of channels in conversion funnels to assign values to every segment of sales cycle and target funding on the appropriate areas to increase sales.

3. Go Mobile

Mobile traffic makes up around 50% of the entire US retail traffic, making mobile platform a hot marketing medium today. eMarketer predicted US mobile programmatic ad spending to reach $9.33 billion in 2015, accounting for 60.5% of entire display ad spending. To keep up with the mobile marketing trends, make sure your business site is mobile friendly with your content strategy devised according to the competitive platform advantages in mind. For instance, fast loading content with an easy billing and checkout system on Smartphones is extremely effective.  Tablets screen sizes on the other hand have room for complicated systems.

With Google’s another mobile update, “Accelerated Mobile Pages”, mobile optimization is going to become a major focus in 2016. In fact, Google may also start penalizing non-mobile-friendly sites in the coming year. In addition to mobile optimization, marketers also need to focus on mobile-centric mindsets to ensure a good user experience, directly correlating with a buyer’s behavior. The user experience will also become a major difference among big brands beyond product and pricing nuances.

4. Real Time Engagement

With the emergence of Snapchat, customers expect 24/7 engagement with brands. Do you know Cinnabon gained 2,000 followers in 2 days just after joining Snapchat. Real-time engagement is the main social media challenge for half of the brands, and when done correctly, it has the potential to set big cultural trends and moments. Follow trends and use emails to engage with consumers through social media and connect at the right moments.

The trends mentioned above may not be entirely new, but the directions they are taking are original. Understand the inclination to increase customer engagement in 2016, without spending large sums of money.

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