Enterprise Video Conferencing Allows IT to Show Instead of Tell

Enterprise Video Conferencing

Trying to explain a procedure such as Outlook setup over the phone can be a frustrating experience for everyone, especially an IT professional.

Being able to show a customer how to set up an email account without traveling to his office is one of the many advantages of enterprise video conferencing. The increased efficiency, customer satisfaction and cost savings certainly make a small initial investment in a good webcam worthwhile.


Image by Citrix Online

Interoperability is Huge

Before an IT professional can start helping a customer via video conference, he needs a platform that is compatible. With so many operating systems, software suites and types of equipment available to businesses, it’s up to IT service providers to master interoperability.

Without the flexibility to reach as many customers as possible, IT businesses risk losing customers and will have a hard time finding new ones. The Blue Jeans Network enables enterprise video for IT that is widely interoperable. Being able to connect with more users makes video conferencing a more valuable solution, Chloe Green of Information Age reports.

Cloud-based solutions also can eliminate the cost of purchasing additional hardware to receive video conference services.

Cloud-based software not only saves companies money, it also eliminates the need to continually download and install updates. Coupling those conveniences with the ability to link with customers via cellphone, laptop, desktop or a dedicated video conference suite can give IT service providers a huge boost in sales and profit.

Train Employees

Most people do not enjoy sitting through a long PowerPoint presentation in a dark conference room. With today’s mobile technology, it’s a wonder anyone looks up from their cellphone during a meeting.

Enterprise video can help employees break free from the conference room and view training presentations from their workstations or from home. Because they are not forced to sit in a cold, dark room listening someone drone on, employees are more likely to engage in an enterprise format such as a webinar.

Unlike a traditional teleconference, employees can be more engaged during a live video conference because of the added visual features of the format. This can lead to a more fulfilling experience during the learning process. In a recent survey, 82 percent of respondents said they make more effort during a video conference as compared with an audio-only conference call, James Bourne of AppsTechNews reported.

Instructors are more likely to receive quality feedback from students, and students will not have to suffer through repetitive questions common in traditional classrooms.

Administrators can record video conferences and allow employees access to them for review or to catch up.

Reaching Outside

As the business world becomes more global with more access to high-speed internet, companies  no longer have to restrict hiring to local candidates because of budget restraints. Recent research shows talent acquisition professionals greatly prefer video conferencing for interviews instead of phone interviews, according to Onrec.

The feasibility of employing remote IT professionals is much greater with enterprise video conferencing. Employers have a larger pool of talent thanks today’s technology and don’t have to pay for employee relocation. Collaboration among employees across oceans is now possible with live video conferencing.

On the sales side of the IT market, companies can use video conferencing to demonstrate services, show case studies and engage with prospects. The videos can be recorded and edited into smaller clips for distribution across several social media platforms and embedded in the company website.

Smartphones Lead the Way

The ability to integrate enterprise video with mobile devices is only going to become more important in the coming years. Almost everyone has a smartphone, and people are more likely to forget their wallet when leaving the house than they are their cell phone.

Tablets are great, but most users keep them at home for use as a second screen when watching television. Now that reading apps and audio book apps are available on cellphones, there is less motivation to lug a 7-inch tablet around outside the house. The chances of someone using a laptop during a commute on public transportation are pretty slim.

Like the virtual reality industry surge has proven this year, cloud-based, enterprise video conferencing solutions may be destined to integrate even further with smartphones. The lower the price point, the more likely people are to adopt a new technology, Eric Rachlin of Tech Crunch reports.

Smaller companies are not going to spend a ton of money on hardware when they can achieve the same results with a low-cost, cloud-based solution. Cell phones are so inexpensive nowadays; they tend to be an automatic perk for employees.

Cell phones likely will be the prime gateway for VR and video conferencing in the future. Along with the industry trend to integrate apps with instant messaging and social media platforms, the communications sector is continually becoming more compact and efficient. The most successful IT professionals will fully embrace these trends.

By Anthony

I’m a automotive journalist who's driven new cars on highways, back roads and racetracks all over the world.

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