Can’t help biting your nails thinking of your next big eLearning business event?
Well, we’ve all been there. No matter how many events we host and hold, the fear of failure persists. That’s when all sorts of help and hopes come off as the bright sun.
And that’s what we are here for. Offering help by sharing five-event marketing tips so you can turn your next eLearning event into a sweet success.
So, are you ready? Well, so are we. Here are the tips.
1. Use Popup Banners
The world knows the general perception about popups. Yes, we admit. They come off as annoying. But are they really?
Well, studies say, they are one of the best marketing gimmicks for acquiring emails and event sign-ups.
Basically, they become annoying when they aren’t designed and displayed correctly.
Think for yourself. Would you like a cluttered up, pixelated and unclosable popup? Well, nobody would.
While, if the popup had an aesthetic design, a compelling copy, and an easy close button, people wouldn’t shower hate on it. Instead, interested users might even have taken the desired action.
Do you get the point? Awesome. Count them in.
2. Fine Tune Your Landing Page
A quick loading and actionable landing page are super-crucial for your eLearning business event’s online marketing.
Imagine how bad it’ll be to lose attendees for your event because your landing page was full of clutter, or took forever to load, or had weak content?
It’ll harm your business in multiple ways. Firstly, the money spent on advertising will go down the drain. Secondly, your event will run dry of attendees. Thirdly, the capital investment for hosting the event won’t be fully utilized.
So, do yourself a favor. Fix loading speed issues. Create actionable content. And make your prospects an offer that they can’t refuse.
To learn more about how you can optimize your landing page for more leads, here’s a great piece.
3. Invest in Email Marketing
Did you know that email marketing is one of the most effective lead generation techniques for B2B businesses?
No, we aren’t saying this. It’s in Chief Marketer’s research report.
Reason enough to take emails more seriously?
No wonder why the world is still using it. So, what’s stopping you? Pull your team together and start working on an email strategy for your next eLearning event. It’s a channel you wouldn’t want to neglect.
4. Prioritize SEO
Search engine optimization has long been the undisputed emperor in online marketing.
And why not? After all, it’s potency to deliver heavy as well as qualified traffic floods at the lowest prices is unmatchable. (Hello! ROI).
Don’t believe us? Well, Hubspot didn’t declare it as the finest lead generation channel for nothing.
One of the main reasons why it works better than paid campaigns is that for the paid campaigns, you pay the platform for pushing traffic to your target pages. However, when you work for organic traffic, visitors look for your service, find you and approach you before you approach them.
This gravity largely determines the ultimate lead quality.
5. Take Help From Established Leaders
The eLearning scene in 2020 is blessed with many market leaders.
Blessed? Why? They are competitors.
Well, not all of them. There’s a number of eLearning businesses that offer 360-degree marketing solutions to other brands by showcasing their products in front of their broad eLearning audience.
So, to be able to expose your eLearning business event to such a large audience base, you’ll need to get in touch with a company that offers event marketing solutions. The rest will be taken care of by them.
Marketing your eLearning event effectively can be a challenge at times. But don’t worry. It won’t go out of hand.
In this post, we shared five-event marketing tips that your eLearning business needs for 2020. Hopefully, this was helpful.